Does it pay to advertise? Archelaus means to find out!
Posted on Tuesday, July 6, 2010, at 3:54 pm, by Alethea Oglethorpe.
This summer’s issue of the trade magazine Greetings etc. includes a special supplement on the 22nd Annual International Greeting Card Awards, or LOUIEs, which were presented in May. Only award winners and finalists were allowed to advertise in it, which this year, unaccountably, meant us! Despite the appalling expense, we ultimately decided to seize the opportunity, mainly because Cadwalader designed an advertisement so emphatically peculiar that we could not in good conscience fail to confront the magazine’s 22,000 subscribers with it, preferably before breakfast.
Anyway, the summer issue has now hit the streets, and we will see if our modest effort generates orders, or just angry letters to the editor.
Kat wrote (on July 10, 2010, at 10:59 am):
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker